About
I'm a multidisciplinary designer and creative lead with 10+ years of experience creating visual identities and brand systems for international clients. I design brands from the inside out, connecting strategic thinking with hands-on design and translating ideas into complete brand experiences.
My expertise spans the full range of brand design, from logo, graphic and motion design to typography, digital experiences and brand storytelling. I work fluently across industry-standard design tools such as Figma and actively explore AI-driven workflows to expand the creative process.
I enjoy working closely with teams, guiding designers and helping strong ideas become meaningful brand experiences. I lead client presentations, structure narratives, facilitate workshops and act as a bridge between creative direction, design teams and clients.
Outside of work, photography, architecture, film and music shape how I observe, think and create.
- Role
- Senior Designer, Creative Lead
- Based in
- Cologne, Germany
- Contact
- nils@holgerssohn.de
- Brand Strategy
- Brand Identity
- Positioning & Narratives
- Naming
- Storytelling
- Graphic Design
- Design Systems & Visual Languages
- Typography
- Logos & Brand Marks
- Motion & Sound Design
- Digital & UI / UX (Concept)
- AI-Generated Content
- Creative Direction
- Concept Development
- Team Leadership & Mentoring
- Cross-Functional Collaboration
- Client & Stakeholder Management
- Proposals & Budgeting
- AI-Supported Creative Production
I treat every project as a way of getting to the essence of a brand. The work isn't about decoration, it's about clarity: removing the noise until what's left feels inevitable and unmistakably the brand's own.
Brands I've contributed to across agency and studio projects.
- Porsche MotorsportBrand Identity
- BugattiBrand Identity, Motion
- AllianzBrand System
- Boehringer IngelheimRebrand
- HenkelBrand Design
- OMVRebrand
- VeltinsBrand Design