AN ELECTRIC
RACING IDENTITY
ClientPORSCHE MOTORSPORT
IndustryAUTOMOTIVE / MOTORSPORT
Porsche
Motorsport
99x Electric
graphic design
livery design
Motorsport Apparel Design
Creative DirectioNIn collaboration with Porsche Motorsport, our team developed the livery design for the Porsche 99X Electric across the 2023–2025 Formula E seasons, translating performance and precision into a distinctive visual identity built for the track.
Starting from the car, we defined the core design concept and scaled it across the wider brand experience, extending the visual language into race environments, driver apparel developed with Puma, and digital and social applications.
As Senior Designer, I focused on the livery design, creative direction and the development of the visual system, ensuring consistency across every touchpoint while coordinating closely with partners and internal teams.
Credits
Client — PORSCHE MOTORSPORT
Brand Agency — Interbrand
Creative Direction / GRAPHIC DESIGN / Livery design — Nils Gerheim, Interbrand
For the Tokyo E-Prix, we created a special edition livery for the Porsche 99X Electric with TAG Heuer.
Inspired by Tokyo’s neon-lit nights and street culture, the design brought a bold pop of color to Formula E.
