Together with Boehringer Ingelheim, we transformed a deeply established, science-driven brand into a modern, human-centric identity. From strategy to design, we built a holistic brand system around the guiding idea Life forward, bringing optimism, progress, and care to life across every digital and physical touchpoint.

As part of the core team, I worked on the creative direction with a focus on digital experience, motion design, and visual identity, helping define a cohesive, digital-first system that translates Boehringer's century-long expertise into a clear, optimistic, and inclusive brand experience.