Reinventing
everyday essentials

OMV's transformation demanded more than a new logo. It needed a brand experience that could signal progress, move with purpose, and speak consistently across every surface, screen, and interaction.

As part of the core team, I worked across sonic, motion, visual identity, and digital experience. Beyond shaping how the brand looks, moves, and sounds, I helped drive the Brand Hub and brand engagement work, making the new identity, assets, and tools accessible, usable, and actionable across the organisation.

I also contributed to the launch events, helping design the sensory brand experience that brought the new OMV identity to life at its public debut.